Course Listings

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In the ADVT 311, 312, 313 sequence, students interested in pursuing a career in advertising copywriting and art direction become acquainted with the skills needed to obtain positions in this highly competitive field. Students work with partners under a team of creative professionals. At the end of the sequence, students should have an interview-ready portfolio. The first class of each quarter meets on the Chicago campus; subsequent class meetings take place at the Downtown Partners Chicago office. ADVT 311 introduces the basics of preparing strategies and ads for major products in various media -- print, radio, television, and direct mail. Basic writing and layout techniques for effective campaigns. May not be audited. Enrollment is limited.

In the ADVT 311, 312, 313 sequence, students interested in pursuing a career in advertising copywriting and art direction become acquainted with the skills needed to obtain positions in this highly competitive field. Students work with partners under a team of creative professionals. At the end of the sequence, students should have an interview-ready portfolio. The first class of each quarter meets on the Chicago campus; subsequent class meetings take place at the Downtown Partners Chicago office. In ADVT 312, applied development, design, and execution of advertising campaigns for all types of products and services in all forms of media are covered. Translating existing or student-developed creative strategies into effective advertising communication. Separate sections give specific attention to students interested in art direction and copy writing. May not be audited. Enrollment is limited. Prerequisite: ADVT 311.

In the ADVT 311, 312, 313 sequence, students interested in pursuing a career in advertising copywriting and art direction become acquainted with the skills needed to obtain positions in this highly competitive field. Students work with partners under a team of creative professionals. At the end of the sequence, students should have an interview-ready portfolio. The first class of each quarter meets on the Chicago campus; subsequent class meetings take place at the Downtown Partners Chicago office. In ADVT 313, applied development, design, and execution of advertising campaigns for all types of products and services in all forms of media are covered. Translating existing or new creative strategies into effective creative advertising campaigns. Instruction and individual critique of work by advertising professionals. Work developed should be suitable for portfolio presentation. May not be audited. Enrollment is limited. Prerequisite: ADVT 311, 312.

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues/crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company's brand and support its competitive position. Students learn the essential components of an effective PR strategy; how to evaluate and manage outside PR counsel; essentials of media relations and crisis management; and how to draft PR messages. Students select a "beat" or coverage area to investigate as part of the class homework projects. This course involves heavy writing. May not be audited.