Course Listings

Use the pull-down menus to find classes based on day of the week, department, campus, course number or term. View courses at a glance for a quick view of all courses by day, campus and term.

This course examines the importance of coordinating all promotional elements to develop an effective communications program and integrates theory with planning, management, and strategy. Business/marketing approaches are combined with journalistic/communications models. Public relations and advertising, with emphasis on sales promotion, direct marketing, personal selling, and publicity are covered.