LEADERS 481-0
( Core Course ) Foundations of Leadership
The purpose of this course is to identify the fundamental leadership behaviors that enable people to excel in their careers, and to help students apply these behaviors to personal and professional success. The course builds from the basic premise that leadership is learned and looks at the theory and practice of leadership at the individual and organizational level. The course will explore definitions of leadership, the importance of leadership, leadership styles, the role of vision and integrity, the importance of giving and receiving feedback, how to lead change and solve problems, effective teamwork, and communication strategies. The culmination of the class will be a personal leadership development plan formulated by each student. Required for students admitted for fall 2006 and after.
Fall 2009
CH
M
7:00 - 9:30 PM
Sec. 50
Wieboldt Hall 406
9/28/09 - 11/30/09
Instructor:
EV
Th
7:00 - 9:30 PM
Sec. 51
Kresge Hall 2410
9/24/09 - 12/3/09
Instructor:
Winter 2010
EV
Sa
9:00 - 11:30 AM
Sec. 50
1/9/10 - 3/13/10
Instructor:
CH
M
7:00 - 9:30 PM
Sec. 51
1/4/10 - 3/15/10
Instructor:
Spring 2010
LP
Tu
7:00 - 9:30 PM
Sec. 50
3/30/10 - 6/1/10
Instructor:
Summer 2010
EV
M
7:00 - 9:30 PM
Sec. 50
6/21/10 - 8/23/10
Instructor:
MSA 400-0
( Core Course ) Sport in the Social Context: Core Issues in Sports Administration
This course introduces the methods and tools used to research and write graduate-level papers in the framework of a critical examination of the sociological phenomena that contribute to sports in the United States and globally and the historical background of these phenomena. Readings contribute to an understanding of how sports reflect the values of larger society. Some of the issues covered include inequality in sport, commercialization and globalization of sports, the myth of the amateur athlete in big-time college sports, and deviance in the world of sports. The course emphasizes writing skills and affords students the opportunity to discover the various approaches to designed research as well as recognize and address strengths and weaknesses in their writing. To reinforce the concepts covered in the course, students will be asked to produce assignments essential to successful research projects as well as written pieces designed to demonstrate knowledge of topics and proficiency in writing. Must be taken as one of the first three classes in the program.
Winter 2010
CH
W
7:00 - 9:30 PM
Sec. 50
1/6/10 - 3/10/10
Instructor:
Summer 2010
EV
W
7:00 - 9:30 PM
Sec. 50
6/23/10 - 8/18/10
Instructor:
MSA 401-0
( Core Course ) Sports Research Methods and Quantitative Analysis
Provides a broad introduction to data analysis and statistical methods that teach students how to get answers, and an analytical base for study in various aspects of sport management. Quantitative tools are presented as part of the larger focus on sports and the business and economics of sports. MSA core requirement.
Fall 2009
LP
M
7:00 - 9:30 PM
Sec. 50
210 South Clark St. 16th Floor 6
9/28/09 - 11/30/09
Instructor:
Winter 2010
LP
M
7:00 - 9:30 PM
Sec. 50
1/4/10 - 3/15/10
Instructor:
Spring 2010
LP
M
7:00 - 9:30 PM
Sec. 50
3/29/10 - 6/7/10
Instructor:
MSA 402-0
( Core Course ) Fundamentals of Sports Marketing
Examines the theoretical underpinnings and practical applications of marketing strategies for collegiate, professional, and international sports, broadcasting, special events, and sporting goods industries. Covers key marketing concepts and strategies using case studies. There is significant discussion on sports marketing activation and leveraging strategies of sports sponsor brands and companies. MSA core requirement.
Winter 2010
LP
Tu
7:00 - 9:30 PM
Sec. 50
1/5/10 - 3/9/10
Instructor:
Spring 2010
CH
Sa
9:00 - 12:00 PM
Sec. 50
4/3/10 - 6/5/10
Instructor:
Summer 2010
EV
Tu
7:00 - 9:30 PM
Sec. 50
6/22/10 - 8/17/10
Instructor:
MSA 403-0
( Core Course ) Management and Organization of Sports
An analysis of the sport industry with special emphasis on the sport manager's role and functions. In-depth analysis of planning, organizing, leading, and controlling as they apply to the sport manager. Examination of leadership styles as they affect the management process, and of the evolution of professional sport management practice. Use of key concepts of organizational theory to discuss the relation of various structural components. MSA core requirement.
Fall 2009
EV
Tu
7:00 - 9:30 PM
Sec. 50
Tech Institute MG28
9/22/09 - 11/24/09
Instructor:
Winter 2010
EV
M
7:00 - 9:30 PM
Sec. 50
1/4/10 - 3/15/10
Instructor:
MSA 404-0
( Core Course ) Principles of Sports Finance and Accounting
Provides students with a knowledge of financial management and managerial economics as they relate to the sport industry. Use of financial information -- long-term financing, budgeting, and asset allocation -- to analyze the success of sports organizations. Focus on the theory of the firm to cover supply/demand, elasticities, pricing, and market share. MSA core requirement.
Fall 2009
EV
W
7:00 - 9:30 PM
Sec. 50
University Hall 122
9/23/09 - 12/2/09
Instructors:
Spring 2010
EV
Days: TBA
Time: TBA
Sec. 50
Dates: TBA
Instructor:
MSA 405-0
( Core Course ) Legal and Ethical Issues in Sports Management
This course introduces the theories and concepts of applied ethics by focusing on legal questions, race and gender issues, public relations, budgeting, recruiting (in the collegiate context), evaluations, personnel, exploitation, and athletic reform in both the corporate and collegiate sport industries. Awareness of legal implications for the industry reduces the probability of litigation. MSA core requirement.
Fall 2009
EV
Th
7:00 - 9:30 PM
Sec. 50
Tech Institute M177
9/24/09 - 12/3/09
Instructor:
Spring 2010
EV
Days: TBA
Time: TBA
Sec. 50
Dates: TBA
Instructor:
MSA 406-0
( Core Course ) Sports Risk Management
This course focuses on the immediate and long-term implications of crisis and risk as they relate specifically to collegiate and professional sports and how to manage these situations in relation to the public and media. One need only watch the news or read the newspaper daily (and not just the sports pages) to understand the impact of crisis and its implications for the sports industry. Students will develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations and manage them effectively, should they occur. The course will pay particular attention to public relations strategies for communication with internal and external constituencies. MSA core requirement. Please note that the Winter 2010 section of this course will have only five meetings: 1/9, 1/23, 1/30, 2/6 and 2/13.
Winter 2010
EV
Sa
9:00 - 3:00 PM
Sec. 50
1/9/10 - 2/13/10
Instructor:
Spring 2010
EV
M
7:00 - 9:30 PM
Sec. 50
3/29/10 - 6/7/10
Instructor:
MSA 407-0
( Elective ) Sports Labor Relations and Negotiation
This course focuses on the legal issues of labor relations and negotiations as they relate to the sports industry. Focus on the major professional team sport leagues, with some international Olympic issues. Legal areas of contracts, antitrust law, labor law, arbitration, collective bargaining, and agency issues. Part of the sports management specialization.
Applies the principles and functions of management to the development, operation, and financing of sports facilities, including public and private arenas, coliseums, and stadiums. Use of risk management, feasibility studies, financial concepts, and organizational theory. Part of the sports management specialization. Prerequisite: MSA 401, 403, and 404, or permission of instructor.
Winter 2010
Off Campus
Days: TBA
Time: TBA
Sec. 50
Cancelled
Dates: TBA
Instructor:
TBA
MSA 409-0
( Elective ) Advanced financial Issues for the Sports Industry
Using financial concepts, financial instruments, and techniques, this course applies the concepts of financial resource management to the operation of programs in the sports industry. Statement and ration analysis, time value, rate of return and capital budgeting are covered, along with a general overview of financial issues in sport. Part of the sports management specialization. Pre-requisite: MSA 404 or permission of instructor.
No Sections
MSA 410-0
( Elective ) Advanced Research Methods for Marketing
This course will train prospective sports industry professionals to develop and execute qualitative and quantitative marketing research studies. The intent is to provide a framework from which solid business decisions are made based on an understanding of basic brand management principles, the employment of a spectrum of available marketing research methodologies, and the practical application of their findings. The content includes completing hands-on projects in the industry, writing and fielding live qualitative and quantitative research surveys, manipulating data using common software programs, and evaluating the differences and similarities between CPG marketing and sports product/property marketing. Prerequisite: MSA 401 and 402, or permission of instructor.
No Sections
MSA 411-0
( Elective ) Sports Media and Broadcast Relations
This course provides an understanding of the sports communications industry at both the collegiate and professional levels. Covers the role of communications in management, news release writing, working with and using various forms of media, crisis management, pitching stories, interviews, and ethics. Part of the sports marketing and public relations specialization.
No Sections
MSA 412-0
( Elective ) Sports Sponsorships, Promotions, and Licensing
This course covers the principles of buying and selling, activating, valuing, and measuring sports sponsorships of all types - global to local, pro to grass roots - to accomplish sales, marketing, branding, and other business objectives. Participants will learn how to tap the power of sports and affinity marketing to create emotional connections between brands and their customers/prospects. Starting with the lens of the sponsor/brand/buyer, students will look at how to compare opportunities with vastly different offerings and determine the most strategic fit and how to maximize return through effective activation. Next, students will look at how to package and sell sports marketing and sponsorship programs as well as servicing and renewing. Specific classes will also be devoted to pricing, measuring, and negotiating -- all of which are equally relevant to sports sponsorship buyers and sellers. Part of the sports marketing and public relations specialization. Prerequisite: MSA 402 or permission of instructor.
This course immerses students in the principles of sports-brand management and brand-communication vehicles. Based on lectures, guest speakers, readings, classroom and homework exercises, case studies, and a major group project, the course is designed to present students with a practical, hands-on opportunity to work on current issues facing actual sports-industry businesses. The major group project involves students collaborating in a consulting role (in small groups of 3-4 students) with industry professionals from assigned "client companies". The project requires students to meet with their client and with their student-group members outside of class hours to ensure a well-delivered final product - a comprehensive group presentation addressing the client's expressed brand issue. Concepts presented in this course include positioning, targeting, brand building and measurement, and how advertising, PR and promotional programs (experiential marketing) are used to drive brand equity. Part of the sports marketing and public relations specialization.
Winter 2010
EV
Tu
7:00 - 9:30 PM
Sec. 50
1/5/10 - 3/9/10
Instructor:
MSA 490-0
( Elective ) Special Topics: Intercollegiate Sports Management
Students will examine some of the core tenets of sport management within collegiate athletic departments. The course will take an in-depth look at administrative leadership as it pertains to human resources issues such as management style analysis and diversity training, and development and fundraising initiatives and campaigns, including alumni relations and motivation between coaches and administrators and coaches and teams/players. Students participate in an on-site facility management and game-day operations practicum, which requires one Saturday excursion on the afternoon of February 7. Attendance is mandatory. Part of the sports management specialization. Prerequisite: MSA 403 or permission of instructor.
No Sections
MSA 490-0
( Elective ) Special Topics: Marketing and the Olympic Movement
The Beijing 2008 Olympic Games begin shortly, and in the summer of 2008, the IOC will announce the short list of candidate cities from around the world (including Chicago) that will become the finalists competing to host the 2016 Olympic Games. Analysis of these events, among others, will provide students of this course with a timely, in-depth understanding of the global business dynamics of the Olympic marketing industry and the "Olympic Movement." Topics will include an examination of the global infrastructure and organization of the Olympic Movement; the Olympic charter and IOC goals; an overview of the Chicago Olympic Bid Committee process; case study presentations on two worldwide Olympic sponsors, VISA and McDonald's; and a general overview of a host city's obligations and opportunities regarding construction of venues, government support and participation, infrastructure, marketing, security, and more. Counts toward both the sports management and sports marketing specializations.
No Sections
MSA 490-0
( Elective ) Special Topics: Maximizing Operations Management in a Tough Economy
This course will provide an approach to assessing current operations when facing a significant downturn in the economy. Built on the examination of best practices from companies who emerged from the Great Depression earliest and with the greatest strength, the course will consider: a process for re-examining the appropriate role of sports and facility management in a distressed economy, how to modify strategy to fit a changing economy, the best ways to downsize staff and maintain positive morale, new ways to leverage underutilized physical and personal assets, how to partner with other organizations to maximize outcomes and efficiency, how to significantly reduce costs and increase corporate responsibility through "green" initiatives, and how investing in community in hard times builds for the future. The course is appropriate for students with all forms of management interest.Part of the sports management specialization.
No Sections
MSA 490-0
( Elective ) Special Topics: Nontraditional Revenue Strategies
Working in the sports business means you have to be opportunistic in adding value to any organization. The focus of this class is to provide a framework for establishing and creating nontraditional revenue streams that will show potential employers your value instantly. Students will focus on how to monetize virtually every piece of inventory. This class will prepare students to proactively discover new revenue streams, from evolving technologies such as iPhones to learning the framework for creative thinking to maximize revenues in the areas of fan development, sponsorship, and ticketing. Specific classes will be devoted to subsegments such as Web marketing, off-season initiatives, and game day revenues to provide a full perspective on how to maximize revenue streams using the same methodologies used by professional sports teams. This class counts as an elective towards both specializations.
Fall 2009
CH
Tu
7:00 - 9:30 PM
Sec. 50
Wieboldt Hall 507
9/22/09 - 11/24/09
Instructor:
MSA 490-0
( Elective ) Special Topics: Sports Facilities Financing and Development
With consideration of stakeholders' competing interests, this course will examine the techniques and strategies employed in the financing and development of sports facilities. Case studies, as well as current projects and topics, will be used as the basis of analysis and discussion.
While "Sports Facilities Financing and Development" neatly complements MSA 408 "Sports Operations Management" to provide students with a working knowledge of facility financing, development and operations in today's marketplace, neither course is a pre-requisite for the other, nor is enrollment in both required.
