This course focuses on the immediate and long-term implications of crisis and risk as they relate specifically to collegiate and professional sports and how to manage these situations in relation to the public and media. One need only watch the news or read the newspaper daily (and not just the sports pages) to understand the impact of crisis and its implications for the sports industry. Students will develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations and manage them effectively, should they occur. The course will pay particular attention to public relations strategies for communication with internal and external constituencies. MSA core requirement. Please note that the Winter 2010 section of this course will have only five meetings: 1/9, 1/23, 1/30, 2/6 and 2/13.
