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This course will train prospective sports industry professionals to develop and execute qualitative and quantitative marketing research studies. The intent is to provide a framework from which solid business decisions are made based on an understanding of basic brand management principles, the employment of a spectrum of available marketing research methodologies, and the practical application of their findings. The content includes completing hands-on projects in the industry, writing and fielding live qualitative and quantitative research surveys, manipulating data using common software programs, and evaluating the differences and similarities between CPG marketing and sports product/property marketing. Prerequisite: MSA 401 and 402, or permission of instructor.
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