MSA 490-0
( Elective ) Special Topics: Intercollegiate Sports Management
Students will examine some of the core tenets of sport management within collegiate athletic departments. The course will take an in-depth look at administrative leadership as it pertains to human resources issues such as management style analysis and diversity training, and development and fundraising initiatives and campaigns, including alumni relations and motivation between coaches and administrators and coaches and teams/players. Students participate in an on-site facility management and game-day operations practicum, which requires one Saturday excursion on the afternoon of February 7. Attendance is mandatory. Part of the sports management specialization. Prerequisite: MSA 403 or permission of instructor.
No Sections
MSA 490-0
( Elective ) Special Topics: Marketing and the Olympic Movement
The Beijing 2008 Olympic Games begin shortly, and in the summer of 2008, the IOC will announce the short list of candidate cities from around the world (including Chicago) that will become the finalists competing to host the 2016 Olympic Games. Analysis of these events, among others, will provide students of this course with a timely, in-depth understanding of the global business dynamics of the Olympic marketing industry and the "Olympic Movement." Topics will include an examination of the global infrastructure and organization of the Olympic Movement; the Olympic charter and IOC goals; an overview of the Chicago Olympic Bid Committee process; case study presentations on two worldwide Olympic sponsors, VISA and McDonald's; and a general overview of a host city's obligations and opportunities regarding construction of venues, government support and participation, infrastructure, marketing, security, and more. Counts toward both the sports management and sports marketing specializations.
No Sections
MSA 490-0
( Elective ) Special Topics: Maximizing Operations Management in a Tough Economy
This course will provide an approach to assessing current operations when facing a significant downturn in the economy. Built on the examination of best practices from companies who emerged from the Great Depression earliest and with the greatest strength, the course will consider: a process for re-examining the appropriate role of sports and facility management in a distressed economy, how to modify strategy to fit a changing economy, the best ways to downsize staff and maintain positive morale, new ways to leverage underutilized physical and personal assets, how to partner with other organizations to maximize outcomes and efficiency, how to significantly reduce costs and increase corporate responsibility through "green" initiatives, and how investing in community in hard times builds for the future. The course is appropriate for students with all forms of management interest.Part of the sports management specialization.
No Sections
MSA 490-0
( Elective ) Special Topics: Nontraditional Revenue Strategies
Working in the sports business means you have to be opportunistic in adding value to any organization. The focus of this class is to provide a framework for establishing and creating nontraditional revenue streams that will show potential employers your value instantly. Students will focus on how to monetize virtually every piece of inventory. This class will prepare students to proactively discover new revenue streams, from evolving technologies such as iPhones to learning the framework for creative thinking to maximize revenues in the areas of fan development, sponsorship, and ticketing. Specific classes will be devoted to subsegments such as Web marketing, off-season initiatives, and game day revenues to provide a full perspective on how to maximize revenue streams using the same methodologies used by professional sports teams. This class counts as an elective towards both specializations.
Fall 2009
CH
Tu
7:00 - 9:30 PM
Sec. 50
Wieboldt Hall 507
9/22/09 - 11/24/09
Instructor:
MSA 490-0
( Elective ) Special Topics: Sports Facilities Financing and Development
With consideration of stakeholders' competing interests, this course will examine the techniques and strategies employed in the financing and development of sports facilities. Case studies, as well as current projects and topics, will be used as the basis of analysis and discussion.
While "Sports Facilities Financing and Development" neatly complements MSA 408 "Sports Operations Management" to provide students with a working knowledge of facility financing, development and operations in today's marketplace, neither course is a pre-requisite for the other, nor is enrollment in both required.
