Develop and manage marketing communications for a consumer-controlled media world
Consumers and audiences today face — and help shape — a constant stream of marketing messages over a wide range of media, and the most successful organizations are those that make their marketing campaigns stand out through a deeper understanding of consumer behavior. That's why there is such high demand for graduates of Northwestern University's online Master's in Integrated Marketing Communications (IMC) program. As an IMC student, you'll enter a customer-focused curriculum that teaches you how to extract actionable consumer insights from consumer data analytics to create compelling messages and strategies that grow business. You'll gain a global marketing perspective, grapple with real-world marketing challenges and solve problems using up-to-the-minute, measurable tactics. Leveraging data-driven insight with digital, social and mobile formats along with more traditional ones, you'll experience the deeper understanding of consumer behavior that distinguishes our program. And you'll benefit from Northwestern's world-renowned tradition of excellence in the program that pioneered IMC education, studying with Medill professors who are some of the greatest minds in the industry.
Consumer-centric. Data-driven. And now online.
- Identify the key attributes of customers and stakeholders that brands should leverage.
- Develop the insights that engage audiences to grow businesses.
- Learn to analyze complex data to extract insight to create powerful marketing strategies.
- Leverage and incorporate consumer-initiated communication into integrated social media strategies that drive measurable results.
"When I decided I wanted to go to grad school, I was looking for a great alternative to an MBA that would allow me to be creative and focus on expanding my marketing and PR skills."
What is Medill IMC?
A Top-Ranked University
Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. It is the institution of choice for students seeking world-class education at an internationally-known research university. As a top-tier institution, Northwestern has been among the top schools listed as "America's Best Colleges" by U.S. News & World Report.