Strategic Marketing
Northwestern University School of Continuing Studies offers a Professional Development Program comprised of marketing courses in Chicago and Evanston.
This program is designed for emerging professionals in the
fields of marketing, public relations, and related areas.
Students learn to think strategically about marketing,
from developing market-responsive products to branding
to developing effective communication. Classes blend theory
and practice, drawing upon examples from recent and noteworthy
marketing campaigns and market-leading products and services.
Choose four:
- MKTG
201 Principles of Marketing
- MKTG
390 Topics in
Marketing: Integrated Marketing Communication
- MKTG
390 Topics in Marketing: Brand Marketing
- MKTG 390 Topics in
Marketing: Market Research
- ADVT
370 Introduction to
Public Relations
Other 300-level marketing courses may be used as a substitute for two of the above courses.
To register for this program, please complete an Academic
Plan form (PDF Format) and a Registration
form (PDF Format).
View all Professional Development Programs
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