Strategic Marketing

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SCS Home > Certificate Programs > Post-baccalaureate > Essentials of Business > Administration > Strategic Marketing

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The Strategic Marketing certificate is designed for emerging professionals in the fields of marketing, management, public relations, and integrated marketing communication. Students learn to think strategically about marketing, from developing market-responsive products to branding to developing effective communication. The courses in this program blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services.

Certificate Requirements

ADVT 370 Introduction to Public Relations
MKTG 201 Principles of Marketing
MKTG 390 Topics in Marketing: Integrated Marketing Communication
MKTG 390 Topics in Marketing: Brand Marketing
MKTG 390 Topics in Marketing: Market Research

*Other 300-level marketing courses may be used as a substitute for two of the above courses.

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