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In this course, students will develop a business communication project that supports a leadership initiative or addresses a professional challenge. Additionally, students will deliver an oral presentation that outlines their communication choices.
Students will learn:
* The goals of effective business communication: - Addresses particular readers - Reflects an organization's goals and culture - Helps readers solve problems - Uses design to increase readability - Is produced collaboratively - Consists of words or graphics or both
* Writing and communication strategies and relate them to business environments, including audience analysis, persuasive writing, verbal and interpersonal communication, document design and graphics;
* Independently and proactively, to identify current and potential professional challenges; devise a plan, and write documents that address those challenges;
* To relate to colleagues, gaining experience writing in collaborative environments. Although a project using more than one writer is not required, students will learn the value of both colleague review of writing and consulting colleagues during the research phase of projects;
* To develop and to select writing and communication strategies integral to professional development.
Additional Information:
Recommended text: Technical Communication. 8th edition by Mike Markel.
Finance and Accounting for Non-Financial Managers BUS_ADM 206-0
A factor in the success of any manager is their command of the tools, techniques, and issues that drive financial decision-making and their ability to effectively communicate financial impact. This finance for non-financial managers program will equip participants with the terminology and the fundamental applications of accounting in order to effectively communicate performance metrics.
Financial Statements Financial Accounting concerns the preparation of financial statements for external stakeholders, such as regulatory bodies, stockholders, suppliers, and banks. Financial Reporting is the accumulation and packaging of these results into a framework that is ideal for both internal and external reporting review and analysis. After completing this session, you will understand: -The fundamental components of a balance sheet and income statement -The structure and use of financial statements, and the relationships between financial reports -Calculating and using financial ratios
Business Cases and Valuation Developing a solid business case is necessary to determine if a particular investment should be made or to choose between alternative opportunities. Capital allocation and major business changes are often evaluated based on key performance measures and their impact on financial performance and increasing business value. After completing this session you will understand: -The fundamentals of developing a business case -Typical business case performance metrics (ROI, NPV, IRR, Payback Period) -Theories on how business value is created -Methods used for valuing a business
Strategic Marketing: Supporting Business Direction BUS_ADM 208-0
This Strategic Marketing course will provide participants with a broad overview of the marketing function within an organization. Specific attention will be given to: understanding the role of marketing in setting organizational strategy, the role of the customer in the planning, strategy and execution processes, and the importance of the interaction between and integration of sales and marketing.
Participants will learn through required readings, case studies and a group or individual project to be presented at the completion of the course. A problem solving process model will be given to participants to use in project development and completion.
Participants will return to their organizations better able to: 1) Analyze and understand customer needs and buying behavior; 2) Understand marketing program development and implementation; 3) Understand their roles in a fully integrated, strategic marketing plan; and 4) Understand how sales and marketing can effectively work together to create value in the marketplace
Additional Information:
Letter grades will be given for this course. (not pass/fail)
Principles of Business Process Management BUS_ADM 210-0
This course will familiarize students with the concepts underlying Business Process Management (BPM) to enable individuals to formulate strategies for implementing a BPM practice and deploying BPM systems. The course introduces the concept of process orchestration and explains how it extends the workflow model across multiple organizations.
Designed for project team members, part-time project managers and professionals, this 3 day course provides a detailed examination of the fundamental processes of project management and meets the 23 PDU training requirements for PMI®'s Certified Associate Project Manager (CAPM®) certification exam. Using lectures, case studies, discussions and individual and group exercises, participants will learn how to apply the 5-Process Groups of Project Management to projects which are; initiating, planning, execution, monitoring /control, and closeout. This will include an emphasis on determining how to meet customer/client needs, communication and negotiation.
Course Materials:
Materials will be provided on the first day of class.
Leading and Managing People BUS_ADM 214-0
Using Bruce Tuckman's 4-stage model of team development as a framework for managing teams (forming-storming-norming-performing), participants in this course will explore several traditional and emerging models of leadership. They will assess specific components of their own leadership style and use the results of these self assessments along with their past experiences to develop and present their own personal philosophy of leadership. They will compare and contrast their own leadership point-of-view to current thinking about managing and leading others to peak performance.
Managing Teams: Dealing with Distance, Cultures, and Organizational Challenges BUS_ADM 215-0
Today's teams are no longer comprised of people from one department sitting next to each other, working together, and reporting to the same manager. Instead, they consist of people from several departments, multiple time zones and countries, and a variety of companies. As today's managers face this shifting team landscape, it is vital that they understand how to build and manage an effective team, using the proper techniques for communication, collaboration, and motivation. They must be able to overcome challenges in building trust and fellowship, navigating complex dynamics and politics, and dealing with multi-layered logistics. Managers need to build and foster high performing teams that do not have the luxury of a shared physical and cultural space, yet are expected to respond rapidly to the demands of today's business world.
This class is intended for any managers of project or operational teams, especially those that have remote or virtual team members. These managers will enhance their team management skills by learning techniques, best practices, and tools for:
· Building and fostering effective teams · Overcoming common logistical barriers · Establishing effective collaboration and communication patterns · Incorporating vendors into the team structure · Reconciling cultural differences and resolving conflicts · Establishing authority and defining escalation patterns · Building a cohesive, high-performing team · Delivering valued results through various team structures
Additional Information:
Building Effective Teams (Leading from the Center) from Duke Corporate Education -- Available at Amazon.com
Course Materials:Building Effective Teams (Leading from the Center) from Duke Corporate Education -- Available at Amazon.com
Leadership Behavior in the New World at Work BUS_ADM 220-0
NEW IN FALL 2009!
Leadership challenges fueled by this recession, business deals, job promotions, technology integration, marketing/branding campaigns, negotiating, strategic plans-even financial statements, are driven by the psychology of influence. We are all persuaded to behave, think, feel, listen, cheat, lie, eat, guess, take risks, buy or sell as a result of patterns of mental processes, habits, culture, tradition, stereotypes, biases-even superstition. This eye-opening workshop reveals current research and strategies to enhance your success in business relationships, as well as avoid being manipulated by tactics of persuasion that have been used for centuries. If you're a leader in this recession in search of new approaches to growing sales, boosting morale or training sales & marketing teams, this program will prepare you for the new world at work-It will be your "Push To Reset" button to excel in the new world at work.
In this two-day program you'll learn:
* The 7 elements in persuasion psychology and how to effectively persuade or avoid being manipulated by default and textbook arguments * Why we listen to, even believe and even buy from known liars * How to increase the odds of a positive outcome in decision-making, selling, negotiating, defusing a situation, and hiring the right person for a position * How to shape word(s) to create value, emotion, buy-in, shape decisions and influence decisions in a fear-based economy * Identify the key shifts in "vocabulary" to "e-cabulary-speak" in the ecommerce space * Effective ways to redesign simple, complex or boring data into powerful marketing tools to gain market share * The art of structuring questions for any given situation in business to reveal hidden agendas, secret desires and pressure points on the other party. * Multiple Intelligence Theory and how to design marketing/branding campaigns or communicate more accurately as a leader in a recession * How to use behavioral-based interviewing questions to reveal the best candidate for the job or use during employee evaluations * Proven ways to analyze an issue, event or process and formulate a strategic plan that will keep you on target * Case study writing skills to advance your position on any topic * Keys to writing for publication to raise Google hits to enhance your team's professional reputation as a recognition expert in one's field
Principles of Creative Problem Solving BUS_ADM 230-0
NEW IN WINTER 2010!
During this 2 day course, participants will learn the mindset, tool set and skill set necessary for innovation to become a reality at the workplace. With the Creative Problem Solving Process, participants gain a proven process, a common language and approach to problem solving that promotes meaningful collaboration and innovation. Personal feedback on the FourSight thinking style profile will help individuals leverage style differences when it comes to solving problems and use a variety of tools to create new options in response to problems and challenges. This course is particularly appropriate for anyone who needs to identify problems, generate ideas, or participate in implementing plans of action. Individuals in this program accomplish real work by applying their new innovation tools and techniques on real personal or organizational challenges.
Key Benefits:
* Enables individuals, groups and teams to share a common language and process for problem solving * Allows individuals to learn and leverage their creative strengths * Provides a framework and tools to bolster creative thinking * Provides creative thinking and innovation tools and techniques for generating and evaluating ideas * Drastically reduces the time required for implementing innovative solutions * Provides the root cause analysis skills to fully understand challenges to yield creative solutions to complex issues. * Gives participants a way to turn problems into opportunities * Gain a variety of creative tools that are used to help facilitate new product development, strategic planning and team building
