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Leadership Behavior in the New World at Work BUS_ADM 220-0
NEW IN FALL 2009!
Leadership challenges fueled by this recession, business deals, job promotions, technology integration, marketing/branding campaigns, negotiating, strategic plans-even financial statements, are driven by the psychology of influence. We are all persuaded to behave, think, feel, listen, cheat, lie, eat, guess, take risks, buy or sell as a result of patterns of mental processes, habits, culture, tradition, stereotypes, biases-even superstition. This eye-opening workshop reveals current research and strategies to enhance your success in business relationships, as well as avoid being manipulated by tactics of persuasion that have been used for centuries. If you're a leader in this recession in search of new approaches to growing sales, boosting morale or training sales & marketing teams, this program will prepare you for the new world at work-It will be your "Push To Reset" button to excel in the new world at work.
In this two-day program you'll learn:
* The 7 elements in persuasion psychology and how to effectively persuade or avoid being manipulated by default and textbook arguments * Why we listen to, even believe and even buy from known liars * How to increase the odds of a positive outcome in decision-making, selling, negotiating, defusing a situation, and hiring the right person for a position * How to shape word(s) to create value, emotion, buy-in, shape decisions and influence decisions in a fear-based economy * Identify the key shifts in "vocabulary" to "e-cabulary-speak" in the ecommerce space * Effective ways to redesign simple, complex or boring data into powerful marketing tools to gain market share * The art of structuring questions for any given situation in business to reveal hidden agendas, secret desires and pressure points on the other party. * Multiple Intelligence Theory and how to design marketing/branding campaigns or communicate more accurately as a leader in a recession * How to use behavioral-based interviewing questions to reveal the best candidate for the job or use during employee evaluations * Proven ways to analyze an issue, event or process and formulate a strategic plan that will keep you on target * Case study writing skills to advance your position on any topic * Keys to writing for publication to raise Google hits to enhance your team's professional reputation as a recognition expert in one's field
