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This Strategic Marketing course will provide participants with a broad overview of the marketing function within an organization. Specific attention will be given to: understanding the role of marketing in setting organizational strategy, the role of the customer in the planning, strategy and execution processes, and the importance of the interaction between and integration of sales and marketing.
Participants will learn through required readings, case studies and a group or individual project to be presented at the completion of the course. A problem solving process model will be given to participants to use in project development and completion.
Participants will return to their organizations better able to: 1) Analyze and understand customer needs and buying behavior; 2) Understand marketing program development and implementation; 3) Understand their roles in a fully integrated, strategic marketing plan; and 4) Understand how sales and marketing can effectively work together to create value in the marketplace
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Additional Information:
Letter grades will be given for this course. (not pass/fail)
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Tuition:
$795.00
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| Campus |
Days /
Duration |
Times /
Dates |
Section |
Status |
Building /
Room |
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Loop
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W |
6:00 - 9:00 PM |
45 |
Avail. Soon
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210 S Clark St, 16th Floor, Rm TBD |
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5 weeks |
5/12/10 - 6/9/10 |
Instructor(s):
TBA |
