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In this course, students will develop a business communication project that supports a leadership initiative or addresses a professional challenge. Additionally, students will deliver an oral presentation that outlines their communication choices.
Students will learn:
* The goals of effective business communication: - Addresses particular readers - Reflects an organization's goals and culture - Helps readers solve problems - Uses design to increase readability - Is produced collaboratively - Consists of words or graphics or both
* Writing and communication strategies and relate them to business environments, including audience analysis, persuasive writing, verbal and interpersonal communication, document design and graphics;
* Independently and proactively, to identify current and potential professional challenges; devise a plan, and write documents that address those challenges;
* To relate to colleagues, gaining experience writing in collaborative environments. Although a project using more than one writer is not required, students will learn the value of both colleague review of writing and consulting colleagues during the research phase of projects;
* To develop and to select writing and communication strategies integral to professional development.
Additional Information:
Recommended text: Technical Communication. 8th edition by Mike Markel.
