Program Overview:

Sports Administration

Sports is one of the largest economic enterprises in the world, employing professionals with a variety of business skills and specializations who have one common interest: the business of sports. For professionals who aspire to either begin or enhance a career in sports, Northwestern University School of Continuing Studies offers a part-time Master of Arts in Sports Administration (MSA) program that focuses on the business of athletics. The MSA program is taught by first-rate faculty with access to team executives, corporate sports consultants, sports agents and a broad range of other professionals in collegiate, professional and amateur athletics administration. Drawing on the prestigious credentials and rigorous standards of NU — and access to the rich and fast-paced sports community of Chicago — the program provides students with an invaluable and one-of-a-kind, hands-on experience. Read more. Whether a student wants to become a front office manager, college athletics administrator or sports marketer, he or she will find instruction and guidance based on first-hand knowledge of the opportunities and challenges one can expect in the business of sports.

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Program Goals

  • Lead enterprising sports organizations within an evolving environment
  • Synthesize data to support evidence based decision making
  • Evaluate revenue streams and risk mitigation
  • Create effective business plans to set strategic direction of a sports entity

Areas of Specialization

Students have the option to choose elective courses from two areas of specialization:


Curriculum Requirements

The Master's in Sports Administration requires successful completion of eleven courses. The curriculum covers seven core courses, two elective courses drawn from an area of specialization, a leadership course and a capstone (498) or thesis (590) project. Review curriculum details and specialization electives while you consider applying to this program. Current students should refer to curriculum requirements in place at time of entry into the program.

Core Courses:

  • LEADERS 481-0 Leadership
  • MSA 400-0 Sport in the Social Context
  • MSA 401-0 Sports Research Methods
  • MSA 402-0 Sports Marketing
  • MSA 403-0 Organization of Sports
  • MSA 404-0 Sports Business
  • MSA 405-0 Legal and Ethical Issues
  • MSA 406-0 Sports Public Relations
  • MSA 498-0 Capstone Class
  • MSA 590-0 Thesis Research

Elective Courses:

  • MSA 407-0 Labor Relations
  • MSA 408-0 Operations Management
  • MSA 409-0 Financial Issues
  • MSA 410-0 Advanced Marketing Research
  • MSA 411-0 Sports Media Relations
  • MSA 412-0 Sponsorship 2.0
  • MSA 413-0 Advertising Project Class
  • MSA 451-0 IT in Sports
  • MSA 455-0 Topics: NCAA Compliance
  • MSA 457-0 Front Office Operations
  • MSA 461-0 Sports Sales Strategies
  • MSA 490-0 The Olympic Movement
  • MSA 490-0 Spec Topics: Management
  • MSA 490-0 Spec Topics
  • MSA 490-0 Nontraditional Revenue
  • MSA 490-0 Special Topics:
  • MSA 490-0 Sports Facilities Development
  • MSA 490-0 Topics: Olympic Movement
  • MSA 490-0 Personal Selling & Sales Mgmt
  • MSA 490-0 Social Media Strategies
  • MSA 490-0 Applied Sports Economics