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Northwestern University SCHOOL OF CONTINUING STUDIES

Strategic Marketing

Develop agile thinking and problem-solving skills that can be applied to rapidly changing marketing environments.

Program Overview:

Strategic Marketing

The Strategic Marketing post-baccalaureate certificate is designed for emerging professionals in the fields of marketing, management, public relations and integrated marketing communication. Students learn to think strategically about marketing, from developing market-responsive products to branding to developing effective communication. The courses in this program blend theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services.

Program Goals

Strategic Marketing post-baccalaureate certificate students will:

  • Apply marketing principles and strategies to real-world marketing challenges and issues
  • Demonstrate current knowledge of best practices in marketing, based upon case studies
  • Construct innovative integrated, strategic marketing plans

Required Courses

Students are required to take the following courses:

  • ADVT 370 Introduction to Public Relations
  • MKTG 201 Principles of Marketing
  • MKTG 390 Topics in Marketing: Integrated Marketing Communications
  • MKTG 390 Topics in Marketing: Brand Marketing
  • MKTG 390 Topics in Marketing: Market Research

Additional Information

Other 300-level marketing courses may be used as a substitute for two of the above courses. Students should have academic writing and research experience before enrolling.